The “€1 is a fortune...” campaign supports a range of programmes across the globe. In Guinea, the fund helps to integrate sports and physical education into schools - a catalyst for better learning and development. IKEA’s corporate gift in Pakistan helps to protect children from sexual abuse and exploitation, and provides necessary services for recovery and re-integration of affected children into society. In Romania, IKEA funded projects help to prevent child labour and other forms of exploitation through the promotion of community-based services and support to families.
“This was a fantastic opportunity for IKEA, our co-workers and our customers to help children in need,” said Marianne Barner, IKEA Communications Manager and Children’s Ombudsman. “I believe our partnerships with UNICEF and Save the Children contributes to a better world, and IKEA will be happy to continue being part of important projects focusing on children’s education and health.”
Over the course of UNICEF’s ten-year long partnership for children IKEA’s support to UNICEF has exceeded US$25 million, including a multi-million dollar investment in support of child protection and immunization programmes in the Uttar Pradesh region of India, US$2.8 million in support of Right to Play programmes in Angola and Uganda and more than US$4 million in cash and in-kind donations to UNICEF programmes in tsunami-affected countries and the region affected by the recent earthquake in Pakistan.
IKEA’s support has taken several forms, including direct donations, sales of UNICEF greeting cards, marketing promotions aimed at assisting in specific issues, and in-kind assistance.
Source: UNICEF
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