This partnership focuses on the provision of two proven, cost-effective, household level technologies to disinfect drinking water.
"We have provided more than 600 million liters of safe drinking water over the last three years," said Charlotte Otto, Global External Relations Officer at P&G. "Our efforts to date have been a drop in the ocean compared to the vast need and this partnership with USAID enables us to scale-up our efforts in order to make a much larger health impact."
While USAID and P&G are key collaborators on this effort, it is comprised of a network of partnerships focused on the provision of safe drinking water. The main partner for social marketing is PSI, a mutual partner of USAID and P&G in many countries. Currently PSI has outreach awareness programs for PUR in eight countries, and WaterGuard, with USAID support, in 18 countries. More than six million sachets of PUR and seven million bottles of WaterGuard have already been provided in Kenya, Malawi, and Ethiopia.
Source: USAID
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